Step by Step Guide to Local SEO

These mind-melting figures alone prove that local intent is a critical factor driving conversions. However, despite the benefits, a lot of local companies fail to capitalise on the opportunity. So, Digital Marketing ’re going to take you through everything you need to know to optimise your business for local SEO. The more involved you are in your local community, the more digital PR you will receive. For example, let’s say you are a local realtor, and you are wanting to attract new clients that are moving to the area.
This means your website, social media pages, local directories, and more. You can create content that revolves around events in your industry or local news. You can also incorporate local keywords into more general topics related to your product or service. When you’re performing your local SEO audit, set aside some time to dig through popular review sites in your geographic area, including Google, Yelp, and TripAdvisor. Many of these platforms will enable to reply to these reviews to either thank the reviewer for their kind words or provide solutions to unhappy customers.
Remember, you’ll need to include something in the Image URL box, as it’s required for this schema. Whitespark also provides a list of the top 50 citation sources in the United States. Take pictures of yourself, your office, your team, and upload them to your GMB listing.
Moz sends the listings data to all the major search engines, business aggregators, directories, and apps. If you want to edit your listing, you can simply log back into your Moz account and make the change. You won’t have to edit every single listing in each directory. Also, whenever you get any new reviews, you will receive alerts ensuring that you are able to send a reply to your customers on time. It syncs with your Google My Businesses so that you can respond to Google reviews directly.
Tools such as Google’s Keyword Planner and SEMrush can provide you plenty of guidance. In addition, this Bulk Keyword Generator is incredibly helpful to play around with. Local SEO, on the other hand, is often less competitive and provides a smaller, more captivated audience. In this instance, the importance of local SEO is minimal because the user can order a TV from anywhere with virtually no friction. A knowledge panel is a large box to the right of the screen which shows all the information the user may need to know about that particular business.
Learn how our customers have accelerated their success with BrightLocal. If you would like to discuss how we can help you with your search marketing program, please contact us below. Get our free courses right away to learn how to make your site rank higher. These are pages that have the greatest possibility of ranking on Google’s first page. Then, let the tool carry the heavy load of automatically keeping your NAP citations consistent everywhere. If you have a paid subscription, you can automatically distribute your business information to all directories.
Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search. The answer, of course, is it depends, and it’s based on the factors above and more. Learn as much as you can about your best audience and their behaviors, which will help you decide how much of your overall marketing and advertising budget should go toward local SEO. Yext will get you listed on the majority of prominent local phone directories, but if you make the decision to leave, that information could be lost. That is because they overlay their listing information on top of the data provided to these directories by the aggregators. Once you leave, the listings over-time will revert to what is published by the data aggregators.
Does your industry have a bunch of bogus or spammy Google listings that rank ahead of you? If you have multiple locations, then, as mentioned above, create a page for each location and apply the NAP relevant to that location to that page. Again, if you have multiple locations, do yourself a favor and claim each of your GMBs.